Good Stuff: Brand Identity & Logo Design
I had a blast working with Good Stuff to bring their bold, fun, and all-natural brand to life! Good Stuff is a plant- and water-based lube that's as pure as it gets—edible, completely natural, and designed to deliver the ultimate, smooth experience. Our goal? To create a logo and brand identity that feels as fresh and exciting as the product itself.
Brand Identity:
We wanted the brand identity to be as fun and carefree as the product. The typography is bold and youthful, with a friendly, rounded look that feels inviting and playful. The overall visual style is fresh and vibrant, perfectly capturing the product's natural, moisture-packed sensation. Whether on packaging or digital platforms, Good Stuff's brand is designed to stand out, spark curiosity, and bring a smile to your face.
Good Stuff isn’t just another lube—it’s an experience. And the brand identity reflects that perfectly: bold, natural, and ready to deliver that smooth, feel-good sensation.
Logo Design:
The Good Stuff logo is playful yet clean, capturing the product's lighthearted, sensual vibe. Using a vibrant, refreshing color palette that hints at both nature and moisture, the design invites curiosity and promises a smooth, pleasurable experience. The soft, flowing lines in the logo mimic the natural, water-based formula, while the sleek font keeps things modern and approachable.
