MS: UNDASTOOD Motion DESIGN · "Realize Your Vision"
Audio Track: For this project, I chose a Hip Hop remix of Nina Simone's song "Misunderstood", produced by Jota Rodríguez. I combined the first part of the animation with the sound effect of a spray can. The track begins with the line about not wanting to be misunderstood, which underscores the idea of the animation and the MS: UNDASTOOD GRAPHIC DESIGN brand, and also helps to solve the "puzzle". Overall, I want to express individuality, creative freedom, and self-realization.
Typographic Wordplay: The logo plays with the word misunderstood. MISS sits under STOOD, like in a division. Miss, that's me. I understood that it's not about how the world perceives me, but about how I carry myself, so I transformed from Misunderstood to Ms. Undastood. The M is formed like steps, the steps I took to get where I am now. The three S's became 2's: 222, a message from the Universe. The O's turn into an infinity sign. This wordplay combines language and visual elements into one unique visual experience.
The Animation: The animation begins with a wall that serves as a blank canvas. In sync with the musical introduction, the logo "MS: UNDASTOOD" is dynamically sprayed onto the wall in a graffiti style. This urban approach reflects the tag look of the logo and my love for Hip Hop and the 90s.
After the spraying of the graffiti, the camera zooms into the logo, creating a seamless transition into a new section. Inside the logo, a visual experience unfolds: folded hands and mudras move fluidly, accompanied by psychedelic projections. These patterns and shapes symbolize the creative flow and endless possibilities of design. The transition into this abstract world shows the artistic depth that MS: UNDASTOOD GRAPHIC DESIGN offers.
The animation concludes with the slogan "Realize Your Vision", which reinforces the message that the brand helps to bring creative visions to life. I imagine the letters emerging from nothing, just like ideas. In the final moment, the complete logo "MS: UNDASTOOD GRAPHIC DESIGN" reappears, this time clearer, more readable, and more precise, to emphasize the technical competence of the brand.
Sources:
Sound: Jota Rodríguez, "Misunderstood" Remix of Nina Simone's Misunderstood.
Clips: Mikhail Nilov
Logo: Original design by me, "Ms. Undastood".
