MS: UNDASTOOD GRAPHIC DESIGN - "Realize Your Vision"
Audio Track: For this project, I chose a Hip Hop remix of Nina Simone's song "Misunderstood", produced by Jota Rodríguez. I combined the first part of the animation with the sound effect of a spray can. The audio track begins with the sentence "Please don't let me be misunderstood", which perfectly underscores the idea of the animation and the MS: UNDASTOOD GRAPHIC DESIGN brand, and also serves to understand and resolve the "puzzle". Overall, I want to present individuality, creative freedom, and self-realization.
Typographic Wordplay: The project uses a typographic wordplay to creatively illustrate the meaning of "misunderstood". By visually using a dash, the word "under" is presented as "miss" (fail), and the word "stood" is placed under "miss" to form "misunderstood". This creative application of typography combines language and visual elements to create a unique visual experience.
The Animation: The animation begins with a wall that serves as a blank canvas. In sync with the musical introduction of the words "Please don't let me be misunderstood", the logo "MS: UNDASTOOD" is dynamically sprayed onto the wall in a graffiti style. This urban approach emphasizes the creative and artistic style of the brand.
After the spraying, the camera zooms into the logo, creating a seamless transition to a new section. Within the logo, a visual experience unfolds: folded hands and mudras move fluidly, accompanied by psychedelic projections. These psychedelic patterns and shapes symbolize the creative flow and endless possibilities of design. The transition into this abstract world showcases the artistic depth that MS: UNDASTOOD GRAPHIC DESIGN offers.
The animation concludes with the slogan "Realize Your Vision", which reinforces the message that the brand helps to bring creative visions to life. I imagine the letters emerging from nothing, just like ideas. In the final moment, the complete logo "MS: UNDASTOOD GRAPHIC DESIGN" reappears, this time in a clearer, more readable, and precise style, to emphasize the technical competence of the brand.
Sources: Sound: Jota Rodríguez - "Misunderstood" - Conditions for its free use: Give me a guideline in your song as the creator of the beat: Jota Rodríguez. Do not monetize or use the beats for profit. Do not upload to any digital platform such as: Spotify, Apple Music, Dezeer, Google Play, among others. Clips: Mikhail Nilov on pexels.com Logos: Originals by me, "Ms. Undastood"
